Tech News: EU states gave Microsoft a price ultimatum for cloud services.
The European cloud saga of Microsoft persists.
A group of 27 European cloud infrastructure providers has issued a harsh
ultimatum to Microsoft, claiming that the company must stop what they refer to
as "unjustified feature and pricing discriminations against fair competition."
The announcement is an extension of the antitrust lawsuit that the non-profit
Cloud Infrastructure Services Providers in Europe (CISPE), with headquarters
in Brussels, brought against Microsoft in November 2022.
In the case, Microsoft is accused of discriminatory actions by making it more
expensive for rivals to operate Microsoft products in their own clouds by
giving discounts on its own software when it is combined with Azure cloud
services.
The European cloud case against Microsoft is still ongoing.
Reportedly, CISPE and the massive Redmond company have resumed their
negotiations, which is why the European organization is putting further
pressure on Microsoft by threatening legal action.
CISPE demonstrated cost differences using the Azure Pricing Calculator,
claiming that CISPE members pay significantly more to serve the same number of
users with Microsoft software, even in cases when hardware costs are lower.
"The unjustified feature and pricing discriminations imposed by Microsoft on
its dominant software, Office and Windows, outside of Azure, squeeze the
margins of rival cloud infrastructure providers, lock in customers, and raise
prices," stated Francisco Mingorance, Secretary General of CISPE, in reference
to the nature of the ongoing case.
The EU antitrust regulator and the US FTC are both looking into Microsoft's
cloud licensing terms, which is an additional layer of scrutiny on the
company's already stringent policies. AWS and Google have expressed worries
about Microsoft's tactics, despite being under scrutiny themselves. Google
lodged a complaint with the UK's CMA in December 2023.
In an email, a Microsoft representative informed TechRadar Pro:
"This material is out of date, doesn't offer anything fresh, and seems to be
more of the same advocacy that Amazon funds in an effort to hold onto market
share. We are still committed to helping European cloud providers with their
issues."
The EU states giving Microsoft a price ultimatum for cloud services highlights the growing tension between tech giants and regulatory bodies. With cloud services becoming essential for businesses, fair pricing is crucial, especially for smaller enterprises. It’s interesting to see how this negotiation could shape future cloud service pricing models across Europe. Speaking of personalization in business, embroidery name patches are a great way for companies to brand uniforms or merchandise. Just as cloud services streamline operations, custom patches add a professional and unique touch to any business apparel, making them an essential detail for branding efforts.
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