Your move
Jaguar Land Rover is experimenting with a new way to help pedestrians trust autonomous cars: projecting the planned direction of travel onto the road so humans can see whether the vehicle is planning to pull away, turn or stop.
The company is testing the system on self-driving pods developed by British automaker Aurrigo, as part of an ongoing experiment to help pedestrians feel more comfortable sharing space with autonomous vehicles.
Eyes ahead
Jaguar Land Rover's Future Mobility division is working to build trust after research revealed that 41% of drivers and pedestrians don't feel safe sharing the streets with autonomous cars.
Last year, the company tried attaching googly eyes to its autonomous pods, enabling them to make eye contact with pedestrians to acknowledge that they've been seen.
Jaguar Land Rover autonomous pod
”The trials are about understanding how much information a self-driving vehicle should share with a pedestrian to gain their trust,” said Pete Bennett, Future Mobility research manager at Jaguar Land Rover.
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