Apple launched the iPhone XS, XS Max and XR as well as an Apple Watch that now serves as a full fledged medical device. Here's a look at the takeways and what you need to know.
Apple launched its iPhone X successors -- the iPhone XS, iPhone XS Max and the iPhone XR -- as well as the Apple Watch Series 4. But while the products make the headlines there a bevy of takeaways and nuances to note. Here's a look at the key takeaways as well as how it plays into Apple's broader strategy.
APPLE IS FULL PHABLET HAPPY NOW
The company's iPhone XS Max has a massive 6.5-inch screen packed into what is the iPhone 8 Plus frame and package. There's a 5.8-inch version of the iPhone XS design, but the big phablet will be the headliner among these next-generation iPhones. Remember when Apple grudgingly went big screen? No more.
Even Apple's budget iPhone XR, which is designed to appeal to more customers, has a 6.1-inch screen. Going into the Apple keynote pricing was the biggest mystery. Apple's iPhone XS Max eclipsed the price ceiling of $1,249.99 set by Samsung's Galaxy Note 9 at 512GB of storage, but also offered a compelling value for the iPhone XR. What's a Retina Display worth to you?
NEW IPHONE PRICES
Apple hit multiple price points with the iPhone X line with $749 for the iPhone XR, $999 for the iPhone XS and $1,099 for the iPhone XS Max. However you need to watch those storage costs. For instance, the iPhone XS Max on Verizon at 512GB will run you $1,449. Maybe this is where Samsung gets its value talk given you get 512GB on the Galaxy Note 9 for what you'd pay for 256GB on the iPhone XS Max.
APPLE WATCH IS NOW A MEDICAL DEVICE AND THAT'S HUGE
The biggest takeaway from Apple's keynote is how the company now sees itself as a medical device maker. Apple Watch's big unveiling revolved around healthcare. The device can detect three new heart conditions and that addition will make the Apple Watch Series 4 a regular in the healthcare system.
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