iPhone X: Overpriced or over-engineered?

What's driving the price tag of the iPhone X? Is Apple padding its bottom line, or is the hardware driving the price?

Hearing a lot of chatter lately along the lines of the "iPhone X being a flop" because buyers are put off by the price tag.

So, what's driving the price of the iPhone X? Is it the technology, or is it Apple's greed?

First off, I want to be clear that I don't consider the iPhone X to be a flop or a failure. I don't think that sales, when put in the context of previous iPhones at any rate, have been as stratospheric. It's no iPhone 6 Plus for sure. But compared to other smartphones out there, especially ones with such a jarring price tag, I've confident that sales are stellar, and I'm certain that any other manufacturer would be more than happy to have a "flop" like the iPhone X.

With that out of the way, let's consider the price.

The iPhone X starts at $999 for 64GB of storage, with that price rising to $1,149 for those with deeper pockets who want 256GB of storage.

Is this a crazy price for a smartphone?

Well, first off, that really depends on how you feel about spending that sort of money on a device. It's a lot of money. Keep the iPhone X for three years, and at the low end of the pricing that's a dollar a day, the iPhone is costing you.

No doubt that's a lot of money, and $999 can buy you a lot of non-Apple tech (you could buy a decent smartphone and laptop, and still have change for a meal).

But what about the cost of the iPhone X from the standpoint of materials and components? Is the price tag one that can be justified?

Before we go any further, let me remind you that before the unveiling of the iPhone X that an iPhone 7 Plus with 256GB of storage would have set you back $969.

Just with that bit of extra information, all of a sudden the iPhone X's price tag doesn't seem so crazy. It's still a thousand dollars, but some iPhones have already been selling just shy of that psychological barrier for over a while.

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